Partnered with a leading cyber security firm, I collaborated directly with company founders to strengthen strategic alignment and vision, especially for investor presentations and product insights.

My Contribution:

• Developed impactful investor decks and refined marketing materials, tailored to attract potential investors and bolster brand positioning.
• Provided in-depth product analysis and strategic feedback from a consultancy perspective, enhancing the SaaS platform’s market fit.
• Supported a successful investment round, contributing to the company’s growth trajectory.

Collaborated with a pioneering health tech startup focused on transforming blood marker data into actionable insights for patients and healthcare providers. My role centered around defining product vision and driving strategic initiatives.

My Contribution:

• Shaped the MVP and developed a roadmap to guide product development, incorporating innovative growth hacking tactics to drive user acquisition.
• Partnered with the founders to refine marketing and branding strategies, enhancing the platform’s appeal to both B2B and B2C markets.
• Crafted intuitive data visualizations and contributed to the SaaS platform’s visual design, enhancing user engagement and data comprehension.

Supported an innovative AI-driven content startup dedicated to generating monetizable news and evergreen content. My role was pivotal in shaping the product’s foundation and aligning development efforts with strategic goals.

My Contribution:

• Developed the initial product offering, refining the MVP, and establishing best practices in product design to streamline the user experience.
• Collaborated closely with founders to prioritize features, create a development roadmap, and set key milestones, guiding the team towards a cohesive launch strategy.
• Partnered with the AI team to optimize content outputs, ensuring the platform met quality and functionality standards essential for market competitiveness.
• Created and structured the Seed A investor deck, positioning the startup for successful fundraising.

At Sliide, I played a pivotal role in shaping both Propel, an early-stage SaaS platform used by major MNO partners to monitor KPIs, gain actionable insights, and configure mobile applications, and Sliide’s flagship mobile app, which drove over 90% of the company’s revenue. My work extended beyond product design to include investor deck creation, branding, and marketing materials that supported the company’s growth.

My Contribution:

• Led the design and development of Propel from concept to production, crafting a scalable, user-friendly platform that empowered MNO partners to track metrics and adjust app configurations to enhance performance.
• Served as Lead Product Designer for the flagship mobile app, implementing core features that significantly boosted user engagement and revenue generation.
• Worked closely with founders on investor decks and marketing strategies, aligning design and branding to strengthen Sliide’s market presence and secure funding.
• Collaborated cross-functionally to bring multiple mobile applications to market, ensuring seamless integration with Propel for holistic metric tracking and configurability.

Drove AVA Retail’s expansion into the European market by leading design, sales, and marketing initiatives for their B2B SaaS solutions. My work helped secure major clients, including Microsoft, Coca-Cola, and Virgin, by elevating product appeal and enhancing customer engagement.

My Contribution:

• Spearheaded design and creative strategy to improve product appeal, delivering impactful SaaS experiences tailored to retail clients.
• Generated over £6 million in new revenue by unlocking unique opportunities in the European market and driving adoption among high-profile clients.
• Played a key role in transitioning AVA Retail from startup to acquisition through product innovation and a commitment to client satisfaction.
• Collaborated with cross-functional teams to ensure seamless project execution, helping AVA Retail establish a strong foothold in Europe.

Partnered with clients such as The New Arab and Middle East Monitor (MEMO) to lead a digital transformation in social media strategy, managing over £1m in advertising spend and boosting engagement through optimised visuals and data-driven insights. This resulted in a 160% year-over-year KPI increase and significantly expanded audience reach.

My Contribution:

• Directed creative strategy for a comprehensive digital campaign, managing SEO/SEM and social media initiatives that attracted 25m+ unique visitors.
• Provided design leadership across both internal and external teams, ensuring cohesive, high-impact social media graphics aligned with client KPIs.
• Utilised advanced analytics tools like Google Analytics to guide strategic decisions and optimise content based on performance metrics.
• Collaborated with senior management to refine social media approaches, aligning creative assets with growth goals and driving incremental improvements.